These are the books that every service provider with large clients should definitely have read.
More than 250,000 copies sold!
I have rarely read a book that contained so much practical and useful advice for those working in a B-to-B environment. Of course, much of the advice is very recognizable, but that does not make it any less valuable.
In short, an absolute must for everyone who has commercial responsibility in complex business-to-business situations and really wants to work on client retention.
RENÉ NIJKAMP - GENERAL MANAGER SALES & BRANCHE MANAGEMENT START PEOPLE
MARTY ZOBEL - VP RANDSTAD NORTH AMERICA
BILL EDMUNDSON - CEO THE WOOD COMPANY